Projects
WWE 2K22 Global Campaign
When 2K launched their WWE 2K20 game, it immediately became the laughing stock of the gaming community. Poor development quality made it easy for Twitter, Reddit and more to erupt with meme, spoofs, and viral jokes of the bad graphics and glitches. After a season off and a recommitment to development, they asked 160over90 for a global campaign. Continue reading…
Under Armour Mental Strength Global Campaign
Born out of the uncertainty that Covid-19 ignited and a social justice movement that has athletes at the center of it, we created a global campaign that helped Under Armour’s community of athletes and fitness enthusiasts to feel in control in a world that felt out of it. Continue reading…
Pantene Gold Tour Activation
Pantene launched Gold Series, its first full collection geared towards African-American women, a segment who was fueling category growth. After years of being ignored by Pantene, black women were understandably apprehensive and needed to be sold. Continue reading…
McDonald’s April Fools Stunt
Inspired by the explosion of monthly subscription services, we created McDonald’s first-ever April Fools joke. Continue reading…
McDonald’s Social
Given the chance to lead McDonald’s social, I took the opportunity to deepen their cultural relevance and brand affinity by writing strategies and cultural calendars that allowed us to lean into culturally relevant moments and reflecting back the humanity that visits McDonald’s everyday. Continue reading…
NIKE BASKETBALL STRATEGY
Athletes today are more conscious. Winning means a lot, but it isn’t everything. Nike Basketball came to Endeavor’s Obsedian Works with a desire to shift their brand from being a Work of Perfection to a Work in Progress. They asked us to leverage Lebron James and his platform to inspire and enable progress for their athletes and reestablish Nike’s dominant position in basketball and culture. Continue reading…
Welcome to WeTransfer. Please Leave. Campaign
WeTransfer asked Stink Studios to take a challenging position in their category while also announcing a broader set of tools and a new brand visual language. This came together in a bold integrated campaign that retains WeTransfer’s humble spirit and respect for the creative process. Continue reading…
Herbal Essences Pride Activation
As a result of coming out, 1 in 3 LGBTQ+ people have been rejected by a close friend or family member. When you announce you are a part of the LGBTQ+ community it often becomes the only attribute associated with you. Continue reading…
Herbal Essences London OOH
Tapping into summer mindset, location and cultural nuances, Herbal Essence showed up at bus stops, urban OOH, and pickable billboards to encourage women “to take a moment to let life in.” Continue reading…