BACKGROUND
Given the chance to lead McDonald’s social, I took the opportunity to deepen their cultural relevance and brand affinity by writing strategies and cultural calendars that allowed us to lean into culturally relevant moments and reflecting back the humanity that visits McDonald’s everyday.
Agency: Leo Burnett
Love Wins
Prior to this 2016 social post, McDonald’s hadn’t directly spoke to LGBT+ audiences and was hesitant to do so. However, everyone eats and this post became the start of more inclusion to come.
Summer Olympics
Taking advantage of the excitement around Rio 2016, we leaned in and had some fun with our favorite McDonald’s fans, kids.
NBA Finals
Echoing the NBA Finals tagline, This is Why We Play, we playfully reminded fans why they love McDonald’s.